Tag Archives: social media

LinkedIn: It’s About Being Found

You need to be found!

LinkedIn: It’s about being found.  In today’s market, a LinkedIn profile is a “must have” for any professional or job seeker as more than 90% of companies use LinkedIn to identify or vet a candidate. But having a profile isn’t enough — it’s ALL about being found. Alex Freund, The Landing Expert, will be featured in an insightful and highly valuable presentation for any professional: “LinkedIn: It’s About Being Found.”  

This highly interactive session is designed to help you understand the dynamics of LinkedIn and how to position yourself for success. If you cannot be found, you cannot be considered for a position. There are a number of reasons why your profile might not appear in a search. Alex will reveal how to break through these impediments so that YOU make a recruiter’s search list. 

And, not all components of your LinkedIn profile are created equal. In this presentation, you will learn which elements of your profile weigh more heavily in searches and which sections require your attention first. Alex will provide tips and easy-to-use tools that you can use right away to optimize your profile giving you a distinct competitive advantage.  

Few spend much time cultivating their “headline” often inserting their last job title. But this important piece of real estate is how viewers define you – often within seconds. Learn how to structure a strong, compelling headline that has the viewer wanting to learn more about YOU.  

During this event, participants will: 

  • Evaluate the role of LinkedIn in a job search
  • Understand how to structure their profile to be “found”
  • Learn how to address job transitions and unemployment
  • Experience a recruiter’s view of a candidate
  • Distinguish an optimized profile from a poor one
  • Acquire free tools and techniques to create a “stand out” profile

 

LinkedIn: It’s About Being Found.

You need to be found!

LinkedIn: It’s about being found.  In today’s market, a LinkedIn profile is a “must have” for any professional or job seeker as more than 90% of companies use LinkedIn to identify or vet a candidate. But having a profile isn’t enough — it’s ALL about being found. Alex Freund, The Landing Expert, will be featured in an insightful and highly valuable presentation for any professional: “LinkedIn: It’s About Being Found.”

This highly interactive session is designed to help you understand the dynamics of LinkedIn and how to position yourself for success. If you cannot be found, you cannot be considered for a position. There are a number of reasons why your profile might not appear in a search. Alex will reveal how to break through these impediments so that YOU make a recruiter’s search list.

And, not all components of your LinkedIn profile are created equal. In this presentation, you will learn which elements of your profile weigh more heavily in searches and which sections require your attention first. Alex will provide tips and easy-to-use tools that you can use right away to optimize your profile giving you a distinct competitive advantage.

Few spend much time cultivating their “headline” often inserting their last job title. But this important piece of real estate is how viewers define you – often within seconds. Learn how to structure a strong, compelling headline that has the viewer wanting to learn more about YOU.

During this event, participants will:

  • Evaluate the role of LinkedIn in a job search
  • Understand how to structure their profile to be “found”
  • Learn how to address job transitions and unemployment
  • Experience a recruiter’s view of a candidate
  • Distinguish an optimized profile from a poor one
  • Acquire free tools and techniques to create a “stand out” profile

Social Networking Is Often Not Understood

Social networking is an important part of finding a job.

Social networking is an important part of finding a job.

Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone, or having lunch with someone.

To me there is no question of the growing importance of social networking for people in transition who are looking for their next career stop. However, for many middle-aged people, social networking may be something new and not something they’re right now ready to jump into with both feet in their current predicament. And that’s a shame, because employers and recruiters use it as a selection and validation tool for their prospects.

So, let’s review some of the advantages job seekers can gain by using the phenomenon of social media.

  • It is a screening tool. You can learn about others before you decide to invest your time and energy in the development of a relationship. You can find out if the other person is compatible with you or has the right connections, experience, and knowledge in your industry.
  • Using social media is less frightening. Some people have problems in cold calling someone and asking for a favor, especially when unemployed. Initiating a dialogue with someone you’ve lost contact with for years can be intimidating, but taking that first step via social media makes the reconnection more palatable.
  • It is efficient and convenient. You can conduct a large number of dialogues with many people from your kitchen table without having to waste time driving somewhere.
  • You can network 24 hours a day worldwide, because the Internet never closes and because your online profile can be viewed by anyone anywhere in the world.
  • It is a great opportunity to exhibit your skills and talent. Using social media shows potential employers that you are up to speed and up-to-date and know how to use social media effectively. That serves to differentiate you from others.
  • It is a tool for setting up an in-person meeting. Many people connect initially via the Internet, and once both parties are ready, they meet in person.
  • It shows off your brand. Again, this is another differentiator that highlights your selling points, expertises, and talents.
  • It provides a vehicle whereby to participate even if you have physical challenges such as mobility issues or you are not local.

Learning about social media is a challenge by itself, and the navigation changes frequently. Those in transition who are not ready to meet the challenge by learning how to use social media and then updating themselves on the changing features put themselves at great disadvantage.