Tag Archives: Personal brand

Branding For Landing

Branding for Landing by Alex Freund

Everyone has a personal brand.

This is a virtual meeting via Zoom.  Sign up by emailing Marty Latman at MartyLatman@gmail.com no later than Thursday at 10:00 am with your name, email address and phone number.  In the subject line say “NJSENG meeting with Alex Freund.

Are you over thinking how to get that job?

Did you know there are essentially two steps to getting a job?

What does it take to stand out in the world of work?

Everyone has a personal brand. The question is, does your brand accurately represent who you are? It serves to reason that a strong brand is preferable to a weak one. In this session, Alex Freund, The Landing Expert, shares how to create a strong, compelling brand that will have companies wanting you for the position.

Companies spend millions every year building their brands. They are carefully crafted and vigorously defended. You need to put the same effort into your brand.

Looking at the job search process, hiring managers and human resource officials determine evaluate you quickly and based on few inputs.  The good news is you have the opportunity to stand out.

Delivering your brand clearly and consistently is just as important, but first you need to understand what a brand is and isn’t. Alex explores “branding” and the art of creating a distinct brand for yourself. He will share which variables are most often used by Human Resources determining whether to call you in for an interview or not.

So whether you want to learn how create your own brand, become known in a new career field, or attract interviews, it may boil down to the quality of your brand.

During this event, you will:

  • Look at the concept of brand is (and isn’t)
  • Explore what it takes to build your awesome brand
  • Learn what it takes to be the candidate
  • Be taught how to position yourself to hear “Yes. It’s you we want.”
  • Examine determinants of your brand
  • Gain valuable insights to landing a job and doing the “happy dance”

Elevating Your Elevator Pitch

Elevator pitch

Your elevator pitch is critical

Want to provide a compelling pitch that has them wanting more?

As humans, we make judgments all the time about others. In fact, most judgments are made well under a minute. As they say, “you have only once to create a first impression” – a scary proposition for most job seekers.

Your elevator pitch is one of the most critical tools in your networking toolbox. You are responsible for communicating who you are and for what you want to be known.

Imagine how many times you meet new people – at a meeting, an industry conference, at the grocery store, or riding mass transportation. What if you had the ability to transform each interaction into a meaningful network contact and ally within the first minute?

Alex Freund, “The Landing Expert”, will lead an engaging and interactive session designed for those re-entering the job market, in a job transition, or even those seeking to make a career move. Alex will highlight specific steps you can take to help you land your next career opportunity. You will get practical advice you can implement immediately that distinguishes you from the competition. By the end of the session, you will be more confident in speaking with strangers anytime, anywhere.

By attending this session, you will:

  • Learn how to create a personalized introduction that is memorable
  • Dissect the difference between an average and exceptional elevator pitch
  • Understand how others listen and interpret what you say
  • Identify your “hook” that will leave others clamoring to speak with you
  • Create a powerful elevator pitch



Your Brand: Do You Know What It Is?

Your brand is what you are selling

Your brand

Most people don’t know how they are perceived by others.

If you’re in transition and want to be found among the many people looking for work, you must stand out. How can you increase your chances of being called in for an interview if you cannot be picked out from the crowd? The answer is in your brand. Why do people ask for a Coke or buy Adidas? The reason is that they want that specific brand. So, how do you know what your own brand is? After all, that’s actually what you’re “selling” to your next employer in the hope that you’ll distinguish yourself from the many who have the same skills that you possess.

To find out, I decided to do a quick experiment in an attempt to reveal what my own brand is. I sent a request to several friends and acquaintances asking them to send me three words that come to mind when they think of me. The result was revealing.  Forty-six people answered, for a total of 138 descriptors comprising 60 different words. I grouped the similar ones and found out that eight times, people used the words honest and passionate; seven times; caring and insightful; six used the word smart; and five, dedicated and helpful. Many other words repeated themselves less frequently.

Different people see different things in you

Several things can be learned from this. On the surface, it would seem that my brand lies in the words that were mentioned most frequently. But if we look into it a bit further, it becomes evident that different people see different things in the same person. And although there are indeed some commonalities, the descriptors spread out very widely.

For people in transition, such a quick exercise might be very helpful. Even though you might be able to anticipate some of the descriptors, like I was you, too, might find many surprises. I hope they’ll be pleasant ones.