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The Value Proposition — Why Do People Say “YES?”

Friday, December 9, 2016 @ 10:00 am - 12:00 pm

Why Do People Say "YES?"

Why Do People Say “YES?”

In a job search, like it or not, one of the biggest challenges marketing yourself effectively to a future employer. The essence of marketing is the message, and the essence of the message is the value proposition! If you develop a strong value proposition, you will help your future employer say “yes” to hire you, to buy what you are selling. In this presentation, you’ll learn how to write a clear value proposition that provides your unique core message and offers your “customer” a bulletproof rationale to choose YOU over your competitors.

In this presentation, you will learn to develop a value proposition that answers four questions:

  1. What is it that you do?
  2. For whom do you do it?
  3. What benefits do you provide?
  4. What makes you distinctive in the marketplace?

 

 

Details

Date:
Friday, December 9, 2016
Time:
10:00 am - 12:00 pm
Event Category:
Event Tags:
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Organizer

Tom Emmerth
Phone:
(610) 554-8141
Email:
temmerth@compuserve.com

Venue

Lehigh Valley Professionals
555 Union Blvd.
Allentown, PA 18109
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