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The Value Proposition — Why Do People Say “YES?”

Friday, November 11, 2016 @ 9:45 am - 11:45 am

Why Do People Say "YES?"

Why Do People Say “YES?”

In a job search, like it or not, one of the biggest challenges marketing yourself effectively to a future employer. The essence of marketing is the message, and the essence of the message is the value proposition! If you develop a strong value proposition, you will help your future employer say “yes” to hiring you, to buying what you are selling. In this presentation, you’ll learn how to write a clear value proposition that provides your unique core message and offers your “customer” a bulletproof rationale to choose YOU over your competitors.

In this presentation, you will learn to develop a value proposition that answers four questions :

  1. What is it that you do?
  2. For whom do you do it?
  3. What benefits do you provide?
  4. What makes you distinctive in the marketplace?


Friday, November 11, 2016
9:45 am - 11:45 am


David Schuchman


PSG Mercer
65 Whitherspoon Street
Princeton, 08542
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