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The Value Proposition — Why Do People Say “YES?”

Monday, February 13, 2017 @ 6:30 pm - 8:30 pm

Why Do People Say "YES?"

Why Do People Say “YES?”

The value proposition is all about why do people say “yes”.  In a job search, like it or not, one of the biggest challenges marketing yourself effectively to a future employer. The essence of marketing is the message, and the essence of the message is the value proposition! If you develop a strong value proposition, you will help your future employer say “yes” to hire you, to buy what you are selling. In this presentation, you’ll learn how to write a clear value proposition that provides your unique core message and offers your “customer” a bulletproof rationale to choose YOU over your competitors.

In this presentation, you will learn to develop a value proposition that answers four questions:

  1. What is it that you do?
  2. For whom do you do it?
  3. What benefits do you provide?
  4. What makes you distinctive in the marketplace?



Monday, February 13, 2017
6:30 pm - 8:30 pm


Donna Gerhauser


Career Networking Group of Scotch Plains
Scotch Plains Library, 1927 Bartle Ave.
Scotch Plains, NJ 07076 United States
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(908) 322-5007
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