The Value Proposition — Why Do People Say “YES?”

Why Do People Say “YES?”

The value proposition is all about why do people say “yes”.  In a job search, like it or not, one of the biggest challenges marketing yourself effectively to a future employer. The essence of marketing is the message, and the essence of the message is the value proposition! If you develop a strong value proposition, you will help your future employer say “yes” to hire you, to buy what you are selling. In this presentation, you’ll learn how to write a clear value proposition that provides your unique core message and offers your “customer” a bulletproof rationale to choose YOU over your competitors.

In this presentation, you will learn to develop a value proposition that answers four questions:

1. What is it that you do?
2. For whom do you do it?
3. What benefits do you provide?
4. What makes you distinctive in the marketplace?