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Personal Value Proposition for Job Seekers

Tuesday, January 29 @ 9:00 am - 10:30 pm

The Personal Value Proposition for Job Seekers

Your value is decided by the company

The value proposition is all about why people say “yes”.  In a job search, like it or not, one of the biggest challenges is marketing yourself effectively to a future employer. The essence of marketing is the message, and the essence of the message is the value proposition! If you develop a strong value proposition, you will help your future employer say “yes” to hire you, to buy what you are selling. In this presentation, you’ll learn how to develop a clear value proposition that provides your unique core message and offers your “customer” a bulletproof rationale to choose YOU over your competitors.

In this presentation, you will learn to develop a value proposition that answers four questions:

  1. What is it that you do?
  2. For whom do you do it?
  3. What benefits do you provide?
  4. What makes you distinctive in the marketplace?


Tuesday, January 29
9:00 am - 10:30 pm


Lynne Williams
(610) 405-9756


PAGCG – Southern Lehigh Valley chapter
3200 Preston Ln
Center Valley, PA 18035 United States
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