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Personal Branding and Marketing for Job Seekers

Thursday, August 1, 2019 @ 6:30 pm - 8:30 pm

Branding for Landing by Alex Freund

Everyone has a personal brand.

Personal branding is always preceding personal marketing.  You can use your personal brand to generate opportunity for you. When you have a compelling personal brand, others find you interesting and desirable. They are also more willing to connect with and promote you. Once your value proposition and brand are defined, it takes more than skills and experience to secure the job – it takes marketing too.  Marketing is at the heart of every job search and is defined as the process of educating employers why they should choose you over your competitors. This presentation examines how to increase your odds of success by examining different branding and marketing aspects and best practices. You will learn to:

  • Define personal branding
  • Create a powerful AND visible personal brand
  • Uncover avoidable branding pitfalls
  • Discover distinct characteristics of a compelling personal brand
  • Discover the required components of a winning marketing plan
  • How to successfully execute your marketing plan
  • Identify the best places to source job leads
  • Identify “must have” marketing materials
  • Determine your target audiences and how to reach them



Thursday, August 1, 2019
6:30 pm - 8:30 pm


Marty Latman
(201) 919-2607


FENG – Ridgewood
Bethlehem Lutheran Church at 155 Linwood Avenue
Ridgewood, NJ United States
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