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ONLINE – LinkedIn: How to Get Found and Market Yourself
Saturday, June 19, 2021 @ 8:30 am - 10:00 am
Meeting access info link:
LinkedIn: It’s about getting found. In today’s market, a LinkedIn profile is a must-have for any professional or job seeker because more than 90% of companies use LinkedIn to identify or vet job candidates. But having a profile isn’t enough; it’s really about getting found and then marketing yourself.
This interactive session is designed to help you understand the dynamics of LinkedIn and how to position yourself for success. Not all components of your LinkedIn profile are created equal. However, in this presentation, you’ll learn which elements of your profile weigh more heavily than others in searches and which sections require your attention first.
Alex Freund, The Landing Expert, will impart specific marketing strategies and tactics you can use to maximize LinkedIn’s effectiveness whether you seek to attract interest in yourself as the perfect job candidate, expand your professional footprint, or position yourself as the go-to professional others seek out.
During this presentation, participants will:
- Understand how to structure your profile so as to be found
- Identify which profile elements are critical for boosting your LinkedIn marketing efforts
- Learn the four questions that must be answered in LinkedIn’s “About” summary section
- Discover the science behind posting on LinkedIn