Communicate Value and Practice Mock Interviewing – The Two Paths Accelerating Your Job Search

You can view more details and reserve a spot via this link: 

http://bit.ly/2ONRALC

WE ARE MEETING ON 5 MONDAYS FOR 2 HOURS EACH;                       10 am to 12 pm   JANUARY 20, 27, FEBRUARY 3, 10, 17.                       *** $199 ***

We meet at this charming old railroad station

This workshop delves into four key sequential stages – the value proposition, branding, marketing, and advertising – each modified for the job searcher.

VALUE PROPOSITION 

This is the starting point from which all your endeavors should flow – a promise of the value you bring to an employer. This gives them a reason and justification to consider you. Presenting a clear, concise value proposition makes it easier to connect with your targets, establishes the benefits of “why you,” and is the foundation upon which communications and subsequent relationship can be developed.

PERSONAL BRANDING 

When you have a compelling personal brand, others find you attractive, interesting and wanted. They are also more willing to connect with and help you for potentially mutual benefit. Building a brand can take time, but there are things you can do now to develop your brand.

PERSONAL MARKETING

Marketing is educating potential employers why they should choose you over your competitors. This session examines how to increase your odds of success by examining different marketing aspects and best practices.

PERSONAL ADVERTISING 

Advertising is about getting people’s attention. It is about introducing yourself to potential employers on a broad scale enabling you to reach targeted and niche audiences. It enables you to penetrate a particular company or industry. And, personal advertising can expand your net of opportunity and market value.

NOTICE: A copy of the presentation and supplemental materials including homework assignments will be forwarded to each participant via email the day after each class.