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Branding For Landing

Thursday, March 11, 2021 @ 6:30 pm - 8:30 pm

Branding for Landing by Alex Freund

Everyone has a personal brand.

This is a virtual meeting via Zoom.  Sign up by emailing Marty Latman at MartyLatman@gmail.com no later than Thursday at 10:00 am with your name, email address and phone number.  In the subject line say “NJSENG meeting with Alex Freund.

Are you over thinking how to get that job?

Did you know there are essentially two steps to getting a job?

What does it take to stand out in the world of work?

Everyone has a personal brand. The question is, does your brand accurately represent who you are? It serves to reason that a strong brand is preferable to a weak one. In this session, Alex Freund, The Landing Expert, shares how to create a strong, compelling brand that will have companies wanting you for the position.

Companies spend millions every year building their brands. They are carefully crafted and vigorously defended. You need to put the same effort into your brand.

Looking at the job search process, hiring managers and human resource officials determine evaluate you quickly and based on few inputs.  The good news is you have the opportunity to stand out.

Delivering your brand clearly and consistently is just as important, but first you need to understand what a brand is and isn’t. Alex explores “branding” and the art of creating a distinct brand for yourself. He will share which variables are most often used by Human Resources determining whether to call you in for an interview or not.

So whether you want to learn how create your own brand, become known in a new career field, or attract interviews, it may boil down to the quality of your brand.

During this event, you will:

  • Look at the concept of brand is (and isn’t)
  • Explore what it takes to build your awesome brand
  • Learn what it takes to be the candidate
  • Be taught how to position yourself to hear “Yes. It’s you we want.”
  • Examine determinants of your brand
  • Gain valuable insights to landing a job and doing the “happy dance”


Thursday, March 11, 2021
6:30 pm - 8:30 pm
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Marty Latman
(201) 919-2607


155 Linwood Avenue
Ridgewood, NJ, 07450
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(201) 444-3600
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