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4 Essential Steps to Next Job – Personal Marketing

Thursday, April 16, 2020 @ 6:30 pm

Personal Marketing

Marketing is educating the consumer

Once your value proposition and brand are defined, now what? You know it takes more than skills and experience to secure the job – it takes marketing too.  Marketing is at the heart of every job search and is defined as the process of educating employers why they should choose you over your competitors. This session examines how to increase your odds of success by examining different marketing aspects and best practices. You will:

  • Better understand which marketing concepts to use in positioning yourself as the most desirable candidate
  • Discover the required components of a winning marketing plan and how to successfully execute your marketing plan
  • Identify the best places to source job leads
  • Learn the rules of marketing guaranteeing you remain in your target’s good graces
  • Review the optimal marketing channels in which to be noticed and generate interest
  • Assess past, outdated and current marketing methods
  • Identify “must have” marketing materials
  • Determine your target audiences and how to reach them
  • Compare the nuances of “push” vs. “pull” marketing


Thursday, April 16, 2020
6:30 pm


Janie Hermann
(609) 924-9529 x1228
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Princeton Public Library
65 Witherspoon St,
Princeton, NJ 08540 United States
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